The "Bookselling Brain" theory, at Futurebook
[blockquote]
“The business of selling books is run by a communal ‘brain,’ managed by three personality types; those who lead the market, those who organize operations and those who task themselves (like me) with imagining its future. The balance of these types in this brain, this bookselling brain if you will, and the relationship between the parts, determines the behaviour and direction of the industry as a whole.
“Using the evolutionary triune brain theory developed by the American physician Paul MacLean, I’m going to apply neuroscience to this bookselling brain. I will argue, very briefly, and with the diplomatic immunity of an enthusiastic amateur in a land of neurological experts, that the bookselling brain is of a very similar design to every other brain, including your own.
“Understanding how this brain functions, I believe, will make us more mindful of its mechanics, better equipping us to adapt, survive and even flourish in this period of unprecedented opportunity and change.” [/blockquote]
The bookselling brain : Richard Kilgarriff, 26 November 2013, Futurebook.net
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I leave, as an exercise for the student, the determination as to whether the “Bookselling Brain” has Alzheimer’s, is suffering from oxygen deprivation, or is the victim of blunt trauma.
